Deconstructing Visual Culture:
Cultural Theory Through Hyper-Text Markup Language

CITATION INFORMATION:
Karyl E. Ketchum Ph.D.
E-mail Karyl

The Virtual Tours
Below are links to the "virtual tours"which detail some different ways we can decode the language of images. Each tour is designed to demonstrate the way in which a Cultural Studies approach to critical visual analysis might use a particular term or theory to deconstruct images. As you read through the tours, take special note of vocabulary terms. These are often presented to you as hypertext. When you click on the term a pop-up box appears with the term's definition and other pertinent information.

Select a Cultural Studies Virtual Tour from the list below. At each Tours' completion you will be returned to this page to proceed through the remaining Tours.

Agency
Appropriation: The Cross Colours Clothing Line
Articulation
Capitalism
Cultural Capital
Discourse
Framing: Context, Composition and Content
Habitus
Hegemony
Interpellation
Images, Vision and the Paradigmatic Axis of meaning
Images, Vision and the Syntagmatic Axis of meaning
Sign Systems and Representation Tour I: The Marlboro Man
Sign Systems and Representation Tour II: Frida Kahlo
The Commutation Test and Intersectionality: The Johnny Deere Collector Doll